My key question (pricing) :: 2007/03/10 00:10




Pricing change로 profit을 내려면 sales volume을 어느 정도까지 변화시켜야 하는가?   그 정도의 sales volume 변화를 끌어낼 마케팅 전략은?   투입가능한 비용 수준은?

우리 상품이 고객에게 주는 value는 얼마인가?   Price change시에 우리 가격은 적정 수준인가?   어떻게 하면 가치를 잘 perceive시켜서 price 만족도를 높일 것인가?

Profitability vs. Market share 구도에서 optimal point는?  Optimization을 위한 마케팅 수단은?

The strategy and tactics of pricing



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  • buy toms

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  • toms sale

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