'choosing to perform activities differently or to perform different activities than rivals'에 해당되는 글 1건 |
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[통찰력] 마이클 포터의 전략론.. :: 2007/09/13 18:41
요즘 부쩍 마이클 포터의 전략에 대한 커멘트가 자꾸 떠오른다. 경쟁 전략은 차별화에 관한 것이다. 전략은 경쟁사와 같은 활동을 다른 방법으로 전개하거나 경쟁사와 아예 다른 활동을 전개하는 것이다. 전략은 무엇을 하지 말지를 선택하는 것이다. 전략의 본질을 결코 잊지 말아야 한다는 신의 계시는 아닐지... Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
The essence of strategy is in the activities - choosing to perform activities differently or to perform different activities than rivals. Otherwise, a strategy is nothing more than a marketing slogan that will not withstand competition. Trade-offs are essential to strategy. They create the need for choice and purposefully limit what a company offers. The essence of strategy is choosing what not to do. Without trade-offs, there would be no need for choice and thus no need for strategy. Any good idea could and would be quickly imitated. Again, performance would once again depend wholly on operational effectiveness. Trackback Address :: http://read-lead.com/blog/trackback/252
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