'Web Analytics'에 해당되는 글 7건

[Web analytics] Conversion으로 가는 길은 넘 험난해.. :: 2007/03/31 00:02

/Web/IT



Visit conversion 측정의 길은 넘 험난하다.

User의 intention이 세분화되어 있다는 것도 힘들고
Web crawler들의 왕성한 방문도 부담스럽다.  ^^


Excellent Analytics Tip #8: Measure the Real Conversion Rate & “Opportunity Pie”



conversion, Task completion, UIE, Web Analytics, 웹
Trackback(0) : Comment(0)
Trackback Address :: http://read-lead.com/blog/trackback/165
NAME PASSWORD HOMEPAGE

4개 더 있다. :: 2007/02/15 00:07

/Web/IT




Utility
Usabaility
Desirability

+

Findability
Accessibility
Credibility
Value


Ambient Findability, design, Web Analytics, 웹, 피터모빌
Trackback(0) : Comment(0)
Trackback Address :: http://read-lead.com/blog/trackback/104
NAME PASSWORD HOMEPAGE

Useful, Usable, Desirable :: 2007/02/10 00:01

/Web/IT

웹서비스는 결국 what + how + why로 승부하는 것이다.
  • "What is this?" communicates utility. How will this product be useful to me? Function is critical. After all for utility to exist, a product has to work.

  • "How do I use it?" is all about usability. How do I get the maximum utility out of this? Function is no longer enough if it is not clearly exposed and communicated. You need an effective intersection of function and form.

  • "Why do I care?" is desirability. I know what it does for me and how but why should I do it that way? Function is expected and as a result form needs to create an emotional connection through brand or value proposition.

    The Lifecycle of Design: Part 2



    • design, desirability, Luke Wroblewski, UIE, usability, utility, Web Analytics, 웹, 웹서비스
    Trackback(0) : Comment(0)
    Trackback Address :: http://read-lead.com/blog/trackback/99
    NAME PASSWORD HOMEPAGE
    < PREV |  #1 #2 #3  | NEXT >