'Guy Kawasaki'에 해당되는 글 2건

[입소문 마케팅] The Word of Mouth Marketing Manifesto :: 2007/03/21 00:14

/고객/비즈니스/마케팅


촌철살인... 그 말 밖엔..

The Word of Mouth Marketing Manifesto

  1. Happy customers are your best advertising. Make people happy.
  2. Marketing is easy: Earn the respect and recommendation of your
    customers. They will do your marketing for you, for free.
  3. Ethics and good service come first.
  4. UR the UE: You are the user experience (not what your ads say you are).
  5. Negative word of mouth is an opportunity. Listen and learn.
  6. People are already talking. Your only option is to join the conversation.
  7. Be interesting or be invisible.
  8. If it’s not worth talking about, it’s not worth doing.
  9. Make the story of your company a good one.
  10. It is more fun to work at a company that people want to talk about.
  11. Use the power of word of mouth to make business treat people better.
  12. Honest marketing makes more money.

    'Word of Mouth Marketing: How Smart Companies Get People Talkin'
    'Free things to share'



Andy Sernovitz, Guy Kawasaki, Seth Godin, WOM, WOMM, 바이럴 마케팅, 쇼핑, 웹, 입소문, 입소문 마케팅, 중독
Trackback(0) : Comment(0)
Trackback Address :: http://read-lead.com/blog/trackback/198
NAME PASSWORD HOMEPAGE

2007 Digital Outlook Report - Avenue A Razorfish (2007 디지털 아웃룩 리포트) :: 2007/03/19 08:34

/Web/IT


Guy Kawasaki님께서 친절하게 Avenue A Razorfish에서 릴리스한 리포트를 올려 주셔서 그대로 내 블로그에 퍼 놓았다.  ^^  시간내서 함 읽어봐야지~



2007 Digital Outlook Report

DOR.jpg

Avenue A Razorfish recently published the 2007 Digital Outlook Report (6230.6K). This report examines trends in the way consumers, publishers, and advertisers employ digital media to have a conversation with each other. Specifically, it covers the following areas:

  1. Digital Buzz
  2. Digital Media (R)evolution
  3. Search
  4. Consumer Dialogues: The Digital Class
  5. Measurement
  6. Op-Ed: What’s on Our Minds?
    • Creative Considerations for 2007 by Jim Gibson
    • Why Authority Matters in Web 2.0 by Laura Porto
    • The Death of the Page View: How AJAX, RSS, and Widgets Will Force Us to Define a New Metric for User Engagement by Garrick Schmitt
    • “We”conomics: Monetization of the Evolving Digital Economy by Greg Pomaro
    • The New (Media) World Order by Bruce Woolsey
  7. Five Questions
    • Nathan Levi on Search Marketing
    • Iain McDonald on Viral Markting
    • Ray Velez on Windows Vista
    • David Baker on E-Mail Marketing
    • Olaf Czeschner on the Evolution of Digital Creative
    • Grace Ho on Mobile Marketing
    • Margie Chiu on Digital Strategy and Analytics
  8. Five Things Every Executive Should Know About Digital in 2007

It’s very useful reading for anyone involved with digital media, so check it out.




2007 Digital Outlook Report, Avenue A Razorfish, Guy Kawasaki, outlook, 아웃룩, 웹
Trackback(0) : Comment(0)
Trackback Address :: http://read-lead.com/blog/trackback/195
NAME PASSWORD HOMEPAGE
< PREV |  #1  | NEXT >