Avenue A Razorfish recently published the 2007 Digital Outlook Report (6230.6K). This report examines trends in the way consumers, publishers, and advertisers employ digital media to have a conversation with each other. Specifically, it covers the following areas:
- Digital Buzz
- Digital Media (R)evolution
- Search
- Consumer Dialogues: The Digital Class
- Measurement
- Op-Ed: What’s on Our Minds?
- Creative Considerations for 2007 by Jim Gibson
- Why Authority Matters in Web 2.0 by Laura Porto
- The Death of the Page View: How AJAX, RSS, and Widgets Will Force Us to Define a New Metric for User Engagement by Garrick Schmitt
- “We”conomics: Monetization of the Evolving Digital Economy by Greg Pomaro
- The New (Media) World Order by Bruce Woolsey
- Five Questions
- Nathan Levi on Search Marketing
- Iain McDonald on Viral Markting
- Ray Velez on Windows Vista
- David Baker on E-Mail Marketing
- Olaf Czeschner on the Evolution of Digital Creative
- Grace Ho on Mobile Marketing
- Margie Chiu on Digital Strategy and Analytics
- Five Things Every Executive Should Know About Digital in 2007
It’s very useful reading for anyone involved with digital media, so check it out.