'100 ways to kill a concept'에 해당되는 글 4건 |
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[창의력/경쟁력] 작은 아이디어의 힘 - 직원들은 답을 알고 있다. (idea revolution) :: 2007/06/06 00:01
아이디어가 큰 것은 경쟁회사들도 도출 가능하다. 1. The boss won't go for that. 2. The lawyer won't go for that. 3. The accountants won't go for that. 4. The client won't for that. 5. The salespeople won't go for that. 6. The investors won't go for that. 7. So and so won't like it. 8. It's not us. 9. It won't fit into our system. 10. We're not ready for that yet. 11. I don't think it will work. 12. I don't understand. 13. Do you understand? 14. Will anyone understand? 15. What will they think of next? 16. It's politically incorrect. 17. It's too complicated. 18. It's too late for that now. 19. It's too expensive. 20. We'll lost money. 21. Why? 22. What? 23. Who say? 24. Nobody will want that. 25. Where are you coming from? 26. It can't be done. 27. Have the committee review it. 28. Let's do more research. 29. Let's take a vote on it. 30. Let's play devil's advocate. 31. I've never heard of such a thing. 32. We've already tried that. 33. That's been done before. 34. It's not how we do things before. 35. We've never done anything like that. 36. We'll get back to you. 37. That's a subject for another meeting. 38. It creates more problems than it solves. 39. Sounds like too many problems. 40. That only solves some of the problems. 41. That's going to cause problems. 42. Here we go again. 43. That's unique, but... 44. Very interesting, but... 45. I understand, but... 46. I love it, but... 47. Great idea, but... 48. Yes, but... 49. Sounds simple, but... 50. But... 51. It's just not for us. 52. Try again. 53. That sucks. 54. Needs more pizzazz! 55. I don't like it. 56. Have you thought it through? 57. It won't sell. 58. Maybe next time. 59. Another day. 60. What are people going to say? 61. People will think we're nuts! 62. That's BS. 63. Be realistic. 64. How about this instead? 65. Get a grip! 66. Are you serious? 67. That turns me off! 68. The client is too liberal for that. 69. The client is too conservative for that. 70. What else do you have? 71. So! 72. So what? 73. Oh... 74. Oh? 75. Oh, really! 76. Get real, it's not feasible. 77. Sounds crazy! 78. Nobody does that. 79. Are you kidding me? 80. That's too off the wall. 81. You can't argue with success. 82. You can't fight City Hall. 83. We don't have time to do it. 84. Les' not reach beyond our grasp. 85. We're overextended already. 86. Let's wait 'till we see the numbers. 87. You're proposing what? 88. Let's not rock the boat. 89. Silence. 90. Laughter. 91. Boos. 92. Where did that come from? 93. I've got a better idea. 94. Hey, there's a recession going on. 95. We've never done anything like that. 96. The press will kill us. 97. That's not your decision to make. 98. We'll step on too many toes. 99. Just leave it to me; I'll take care of it. 100. You could lose your job for that... Trackback Address :: http://read-lead.com/blog/trackback/307
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[창의력] 아이디어를 죽이는 100가지 방법 - 100 ways to kill a concept :: 2007/05/08 00:01Michael Iva의 '100 ways to kill a concept'... 아이디어 고안자는 아래 100가지 체크 리스트를 점검하며 자신의 아이디어에 스스로 강한 챌린지를 줄 수 있어야 하겠고, 아이디어 수용자는 아래 100가지 체크 리스트를 점검하며 기계적이고 바보같은 피드백을 날리지 말고 생산적 관점에서 아이디어를 수용/발전시킬 수 있어야 한다. 1. The boss won't go for that. 2. The lawyer won't go for that. 3. The accountants won't go for that. 4. The client won't for that. 5. The salespeople won't go for that. 6. The investors won't go for that. 7. So and so won't like it. 8. It's not us. 9. It won't fit into our system. 10. We're not ready for that yet. 11. I don't think it will work. 12. I don't understand. 13. Do you understand? 14. Will anyone understand? 15. What will they think of next? 16. It's politically incorrect. 17. It's too complicated. 18. It's too late for that now. 19. It's too expensive. 20. We'll lost money. 21. Why? 22. What? 23. Who say? 24. Nobody will want that. 25. Where are you coming from? 26. It can't be done. 27. Have the committee review it. 28. Let's do more research. 29. Let's take a vote on it. 30. Let's play devil's advocate. 31. I've never heard of such a thing. 32. We've already tried that. 33. That's been done before. 34. It's not how we do things before. 35. We've never done anything like that. 36. We'll get back to you. 37. That's a subject for another meeting. 38. It creates more problems than it solves. 39. Sounds like too many problems. 40. That only solves some of the problems. 41. That's going to cause problems. 42. Here we go again. 43. That's unique, but... 44. Very interesting, but... 45. I understand, but... 46. I love it, but... 47. Great idea, but... 48. Yes, but... 49. Sounds simple, but... 50. But... 51. It's just not for us. 52. Try again. 53. That sucks. 54. Needs more pizzazz! 55. I don't like it. 56. Have you thought it through? 57. It won't sell. 58. Maybe next time. 59. Another day. 60. What are people going to say? 61. People will think we're nuts! 62. That's BS. 63. Be realistic. 64. How about this instead? 65. Get a grip! 66. Are you serious? 67. That turns me off! 68. The client is too liberal for that. 69. The client is too conservative for that. 70. What else do you have? 71. So! 72. So what? 73. Oh... 74. Oh? 75. Oh, really! 76. Get real, it's not feasible. 77. Sounds crazy! 78. Nobody does that. 79. Are you kidding me? 80. That's too off the wall. 81. You can't argue with success. 82. You can't fight City Hall. 83. We don't have time to do it. 84. Les' not reach beyond our grasp. 85. We're overextended already. 86. Let's wait 'till we see the numbers. 87. You're proposing what? 88. Let's not rock the boat. 89. Silence. 90. Laughter. 91. Boos. 92. Where did that come from? 93. I've got a better idea. 94. Hey, there's a recession going on. 95. We've never done anything like that. 96. The press will kill us. 97. That's not your decision to make. 98. We'll step on too many toes. 99. Just leave it to me; I'll take care of it. 100. You could lose your job for that... Trackback Address :: http://read-lead.com/blog/trackback/246
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[설득의 심리학] 설득하고 설득 당하는 관계 - 상호성 / 일관성 / 사회적 증거 / 호감 / 권위 / 희귀성의 법칙 :: 2007/05/07 00:02예전엔 오른쪽이 왼쪽을 리드하고 이끄는 관계였다. 하지만 지금은 모두 서로 설득하는 관계가 되어 버린 것 같다. 소비자 - 비즈니스 고용인 - 고용자 국민 - 정치가 여자 - 남자 아내 - 남편 자녀 - 부모 세상살이에서 서로 설득하고 설득 당하는 상황이 자주 일어나는 만큼 상대방의 심리를 잘 이해하고 서로 윈-윈할 수 있는 최선의 대안을 제시할 수 있는 능력이 매우 중요하다고 생각한다. 그런 의미에서 로버트 치알디니가 제시하는 설득의 심리학을 지배하는 6가지 법칙은 잘 숙지해 두고 발전적으로 응용할 필요가 있겠다. (상호성 / 일관성 / 사회적 증거 / 호감 / 권위 / 희귀성)
Trackback Address :: http://read-lead.com/blog/trackback/245
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100 Ways to Kill a Concept.pdf
100 Ways to Kill a Concept.pdf